Providing the added value
It’s well known that finishing and embellishment provide the added value that separates labels from printed graphics. Creativity and innovation in this area can mean the difference between success or failure for a brand marketing campaign, so when converters can offer new enhancements to clients it can help them win business with the brands.
Flexible print order is essential
To truly explore new and innovative possibilities, a flexible print order is required. It is essential to be able to interleave digital and traditional technologies. The Graphium system enables this by allowing the Xaar digital print bar to reside anywhere on Graphium’s rail system. Digital printing can then be added at any position on the web, whether it be in front of the main print engine or as a post print process.
Wide spectrum of print finishes possible
Graphium can then route the web in different ways in order to interleave the print bar in between flexos. The Xaar digital print bar, allows mono inkjet printing using white, black and clear UV inks and can be tuned by print head selection for resolution, speed and ink lay down.