The market drivers for digital linerless label production
Having the ability to digitally print and convert ultra thin film media gives converters the opportunity of serving the growing trend towards linerless labels. In recent years the market has recognised the benefits of digital linerless labels. Not only do they reduce packaging waste through the supply chain but also can offer light weight alternatives to cardboard sleeves providing more labels per roll – ideal for high volume, high speed and automated packaging lines. Some substrates even match the material of the container they are applied to reducing mixed material recycling, others are bio degradable or even compostable.
Brand owners are seeing an increasing requirement to run continuous promotional campaigns, produce seasonal and regional variants and respond to markets more dynamically, forcing converters to provide smaller more frequent print runs. With more information required on labels the possibility of printing on both sides of the substrate is also very attractive to brands. To meet these opportunities, producing digital linerless labels on a hybrid digital production system becomes essential.