EXPLORING CUSTOMER NEEDS
We have a history of innovation and are proud to have won many coveted industry awards for our products and design. Our success reflects our culture to innovate. Partnering with FFEI gives you the ability to inject your market knowledge into innovative new products that FFEI design and build for you.
Keeping a keen focus on customer needs is critical. Uncovering and understanding the pain points of a defined target market is the key to producing digital inkjet solutions that are competitive, if not market leading in their sector.
Every FFEI project begins with market research to help partners validate the market opportunity – sales volumes, market trends, expected market share, sales revenue. Gaining competitive insights is also critical to understand growing trends and sources of competitive advantage. This may include end user interviews, desk research, reviewing market data and attending industry events.
PRODUCT PLANNING & FEASIBILITY ASSESSMENT
Having fully assessed the market opportunity, a product requirements specification is developed to clearly identify the key customer needs, project objectives and deliverables. Key success criteria will also be documented in order to measure the project on an on-going basis.