What can you do with 10,000 labels?
We have been running a number of productivity tests on Graphium, for prospects and customers alike over recent weeks. Needless to say we have ended up with thousands of different labels, printed on all sorts of substrates. What to do with them?
How to make the boardroom less boring?
We have a lovely large blank white wall in our boardroom at the Cube. The room is regularly used to meet with prospects, partners and customers, so we felt it was time to make the space work harder – but how? And how could we demonstrate the flexibility and capabilities of Graphium in a simple but creative way?
The beauty of transformation – it’s all in the name
Graphium takes its name from a genus of swallowtail butterflies whose colouration is as vibrant as the habitats they frequent. During their life they represent a truly stunning transformation – one echoed by Graphium’s conversion of digital files into high quality labels, packaging and speciality print – and here in lied the answer.
A picture paints 1000 words
So where had we got to?
- Thousands of labels printed on Graphium
- A large blank wall in the boardroom
- A Graphium butterfly that we use to represent transformation
Suddenly, the idea emerged that we could show-off the capabilities of Graphium through the multitude of labels that we had been producing. Why not create something from the labels? The Graphium butterfly was the perfect choice.
Piecing it together
Roze Sherwood from TravisBead took up the challenge and set about transforming a diverse range of different labels (industrial, health & beauty, beer, food & beverage, decals pharmaceutical, home & garden and window stickers to name but a few), printed on a wide range of substrates (paper, filmics, vinyl, Raflatac and metalized materials) into a stunning 2.4m by 2.4m masterpiece. It took well over 100 man-hours to produce – but very worth it!
The transformation in photos